Blackwave for Web 2.0 and User Generated Content
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Cost-effective response to individual title performance needs with Quality of Service is now possible.
Powering sites where massive amounts of user-generated content are posted and shared presents special challenges:
- Sites previously dominated by user-generated videos and photos are now delivering professionally produced, rich-media advertising.
- Social networks have started to become distribution platforms for premium, long-form commercial film and episodic content.
- The introduction of new content as older content demands dissipate has resulted in unexpected levels of spikes and drop-offs in activity as well as new storage requirements.
Traditional storage and distribution systems simply weren’t designed to respond to the varying performance needs of each content title.
Traditional caching systems are an inefficient choice to handle such frequent "tail-to-head" churn, as they force Web 2.0 sites to choose between cost-efficient storage with insufficient delivery performance or high-performance distribution servers which create excessive distribution costs for less monetized content titles. This problem is especially prevalent for social media sites utilizing "whitebox" solutions.
Blackwave eliminates the capacity-performance tradeoff. Blackwave’s unique grid architecture and intelligent software automatically manages and provisions content at the title level based on real-time popularity and integrity requirements.
As a result, you can reliably engage a vast social community and the advertisers it attracts with Quality of Service (QoS) never before possible, regardless of the size or popularity of the content being viewed.
Blackwave is the best choice if you are:
- Increasing delivery capacity to support increased traffic.
- Augmenting content repository to support market expansion.
- Require reductions in expenditures.
- Searching for opportunities to drive more margins from serving increased advertising video/content.
- Requiring a reduction in the complexity of video delivery.
If any of the above apply, you should consult our team.